The Brookline Recreation Department announces that the Brookline Golf Course – officially the Robert T. Lynch Municipal Golf Course – will undertake an outreach campaign this winter to engage Brookline residents in activities both in and outside of the golf season.
In response to feedback obtained from residents, course management created a marketing plan designed to generate awareness of community events and non-golf opportunities at the course.
The awareness campaign includes direct mail to residents living within a quarter mile of the golf course property. Additional copies of the direct mail piece will be sent to Town Meeting members and will be distributed to the Chamber of Commerce, Brookline realtors, and other local influencers. In addition to the direct mailers, the course plans to buy advertising in local print and electronic publications.
If Brookline receives sufficient snow this winter, the golf course will be converted into a cross-country ski facility with 7 kilometers of groomed trails along the flats and gentle hills of the property. Ski and snow-shoe rentals will be available in the pro shop.
In addition to recreational opportunities, the Hemlock Grill will remain open for lunch and dinner throughout the winter from 11:00 a.m. to 6:00 p.m., Wednesday through Sunday.
“Our goal is to let Brookline residents know that the golf course is a wonderful year-round resource for the community,” said Justin Lawson, General Manager. “While our core is golf, our mission is community, and we are committed to providing recreational opportunities beyond golf. We hope to see increased usage of the property throughout all seasons, including trail use, dog walking, snow sports, golf, birding, and the enjoyment of the Hemlock Grill.”
Residents interested in learning about year-round recreational opportunities are encouraged to sign up for the golf course newsletter, Putterham Times, at brooklinegolf.com.